Business of Art Package
The Business of Art: Solid Business Knowledge for Artists
I provided this book to students in my recent classes. Updated in 2011, it covers the basics you will want to implement to turn your expensive art hobby into a profitable art business.

The minute you begin selling your art, or trying to sell it, you are in business. Artists are creative, but not interested in business and not trained in business. This book will give you many easy ways to improve your success. You may already be using some of them. If not, they are so simple that you can begin doing them immediately.

You probably will not do all of them, but if you do ANY, you increase your chance of success. And if your goals don’t include selling, but you want to get your art seen for any reason, this book will help.

Pick the action steps that feel comfortable and begin to take action.

28 Essential Tools Every Artist Must Have (page 2)
9 Elements Every Business Needs in Order to Stay in Business (page 3). I explain these clearly and concisely.
24 Ways to Stay Visible and Keep Your Art in Front of People (pages 12-13)
Learn to Be Your Own Best Publicist pages (14-26). This section includes
13 Tips to Make Your Press Release Get Editor’s Attention
5 Sites to Publish Online Press Releases Free
4 Resources for More Press Release & Publicity (Free & Paid)
How to Format Your Press Release in 7 Easy Steps (page 21)
9 Pointers for More Effective Press Releases (page 22)
Press Release Template and 2 Sample Press Releases
Other Resources (page 26)
Networking Tips
12 Books for Suggested Reading (if you want them) (page 29)
12 Ways to Get Visitors to Your Web Site (page 31)
18 More Ways to Get Your Art Visible and Your Own Creative Juices Flowing About Building Your Creative Business (page 31)

This book gives you over 100 ways to take action. (I counted 122 by the numbers I listed. And some of them I didn’t quantify.)

Don’t worry. You don’t have to do all of them. Just pick the ones that feel easy and fun to you. MOST of them are free.

Each step that you take will put you one step ahead of the artists that sit in their studios, hoping the art will sell itself. News: the art can’t sell itself it no one sees it.

If you decide that you don’t want to take any steps, at least you can stop fretting that your art isn’t selling. You’ll understand that you made the choice not to take the steps that could produce sales.

If you decide to move forward and take action to get this book and the information it contains, you’ll be delighted to know that as you begin to take action, you’ll see other steps you can take. You’ll recognize opportunities…and you’ll begin to think about which “opportunities” might serve you and your art and which ones are likely to produce no results.

Business of Art Package:

The Business of Art: Solid Business Knowledge for Artists $79. Value

How to Get Traffic to Your Web Site Audio CD (36 min) $27 Value

How to Get Free Publicity Audio CD (38 min) $27 Value

Purchase the Package (Book & 2 CDs) for only $97.

You don’t need a PayPal account to purchase. If you are in Texas, PayPal will add sales tax. Postage in the US is $6.00

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Pricing for Artists Package

How to Price Your Art for Profit:
This book explains all the costs involved in producing your creative work, including direct (obvious) costs and indirect costs. Indirect costs are those expenditures necessary for you to produce your art whether or not you ever sell anything, and even if you are not trying to sell your art. If you are not trying to sell, then these are just the costs of your hobby. If you start trying to sell, they become the cost of being in business, even if your business never sells anything. You may be unaware of most of them. This book will explain clearly, so you will understand. I also include a formula and instructions for setting up a spreadsheet, if you decide to get serious. Only 36 pages plus the formula.

Pricing Package:

How to Price your Work Book Value $79.
Pricing your Art for Profit Audio CD (43 min) Value $27

Purchase Pricing Package (Book & CD) for only $97.

You don’t need a PayPal account to purchase. If you are in Texas, PayPal will add sales tax. Postage in the US is $6.00

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If you want Both Packages, you can use this button to purchase BOTH Business of Art AND Pricing your Art for only $179…instead of the $194 if purchased separately.

If you are in Texas, PayPal will add sales Tax. You don’t need a PayPal account to purchase. Postage in the US is $6.

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If you prefer to work with me to cover specific concerns around your art and your business, we can work together in person or by phone.

If you need to have our meeting on a particular day, you may want to contact me first to be sure that the time and day you need is available. If you have flexibility in your schedule, go ahead and pay. I will contact you when I am next at my computer. You can send your phone # in the message on the payment page if you want me to call you. Otherwise, I’ll email you to discuss times available.

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Business of Art Books & Audio CDs